Category
Fashion
Platforms
Year
2024
Category
Fashion
Platforms
Year
2024
The Challenge
Theo needed to build brand awareness ahead of their new collection launch while establishing themselves as a go-to destination for elevated everyday fashion.
Theo needed to build brand awareness ahead of their new collection launch while establishing themselves as a go-to destination for elevated everyday fashion.
As an emerging fashion brand, Theo struggled to cut through the noise in a crowded market and needed a strategy to build anticipation and drive pre-orders.
As an emerging fashion brand, Theo struggled to cut through the noise in a crowded market and needed a strategy to build anticipation and drive pre-orders.
Our Strategy
We created a multi-platform campaign combining lifestyle photography with behind-the-scenes content, focusing on the stories behind each piece and the women who wear them.
We created a multi-platform campaign combining lifestyle photography with behind-the-scenes content, focusing on the stories behind each piece and the women who wear them.
Our strategy included influencer partnerships with micro-influencers who embodied Theo's aesthetic and values, creating authentic content that resonated with their target audience.
Our strategy included influencer partnerships with micro-influencers who embodied Theo's aesthetic and values, creating authentic content that resonated with their target audience.
The Results
New Followers
Engagement Rate
Website Traffic
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Du hast gute Ideen für Newbo?
Werde Teil unserer Skool Community und teile deine Ideen mit uns, stimme über Features ab und erhalte exklusive Vorteile!
Sei Teil von etwas Großem
Du hast gute Ideen für Newbo?
Werde Teil unserer Skool Community und teile deine Ideen mit uns, stimme über Features ab und erhalte exklusive Vorteile!